18 May 2012

Training Presentations for Download

For a range of downloadable presentations please visit our Library Section and choose Presentations from the category drop down

Click a link to download.

DetailsTypeSizeDate

Guide to Services 2012

Audiences NI have released the Guide to Services for 2012-13, which outlines our services for members.

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PDF File4,888KB17/5/2012

Press and PR Day Notes Jan 2012

Audiences NI held a very successful Press and PR Day in January bringing arts organisations and journalists face to face to discover what journalists are really looking for from arts organisations.  These notes were provided by Briony Crozier of the NIMC for distribution amongst our members.

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PDF File111KB16/5/2012

A Fresh Approach To Engaging Young People

Emma Parsons provided training on the key marketing objectives to reaching and engaging young people.  The day provided a strategic toolkit for auditing current approaches and provided organisations with a range of participatory approaches.

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PDF File668KB24/4/2012

Chris Denton Building Your Brand Equity

A workshop focusing on helping you develop your brand message and a successful positioning strategy, enabling you to communicate with your audiences and stakeholders more effectively.

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PDF File4,850KB28/2/2012

Wallchart 2012

Audiences NI have released the Wall Chart for 2012 showing where your audience is coming from in 2012.

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PDF File3,304KB16/2/2012

Blue Sail Consulting Cultural Tourism Presentation

Blue Sail, a destination management and marketing consultancy specialising in tourism and the visitor economy, hosted two interactive workshop sessions as part of our Cultural Tourism Day, giving an understanding of the benefits and opportunities around cultural tourism.

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PDF File4,206KB15/2/2012

Heather Maitland Finding and Using Target Markets

Find out if you are talking to the right people and not wasting your time and money, this practical workshop saw Heather Maitland challenge participants about their understanding of their audience. 

She looked at practical steps to improve customer segmentation and audience development and explored how to segment your existing and potential audiences, visitors and participants so you can communicate with them more persuasively. 

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PDF File5,652KB13/12/2011

Tim Baker Price is Right Training Presentation

Tim Baker, leading international expert on ticket pricing for cultural organisations, presented a thought-provoking session exploring how a sophisticated pricing strategy can be used to achieve multiple objectives, including cutting-edge practice from US clients and the latest thinking on pricing psychology derived from behavioural economics.

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PDF File1,735KB30/11/2011

Frank McKee Marketing for New and Non Marketers

Frank McKee presents Marketing for New and Non Marketers at the training day on 8th November 2011.

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WinRAR ZIP archive1,482KB9/11/2011

Digital Marketing Social Media Presentation

Social Media presentation by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day.

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PDF File3,437KB28/10/2011

Digital Marketing Search Engine Optimisation

Search Engine Marketing Training presentated by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day.

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PDF File625KB28/10/2011

Digital Marketing Introduction to Digital Market

An introduction to the topics presentated by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day.

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PDF File512KB28/10/2011

Introduction to Marketing and Fundraising

Christine Adams training presentation on an Introduction to Marketing as part of the training session in association with Arts and Business.

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PDF File1,442KB10/10/2011

Ulster Orchestra Case Study

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PDF File1,198KB22/9/2011

Customer Relationship Management Training Document

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PDF File1,883KB22/9/2011

AMA Training Social Media for Press and PR

A practical workshop to provide you with the techniques, processes knowledge and skills required to harness the potential of social media within your press and pr strategy.

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PDF File6,565KB16/9/2011

Katy Beale The New Consumption of Culture Part 2

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PDF File3,337KB1/7/2011

Katy Beale The New Consumption of Culture Part 1

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PDF File2,235KB1/7/2011

Hannah Nicklin Social and New Media

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PDF File1,459KB30/6/2011

Kate Farmery Manchester Museums

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PDF File3,815KB30/6/2011

Susie McCullough Marketing Northern Ireland

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PDF File4,307KB30/6/2011

Avril Scott Visual Arts Breakout 2

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PDF File565KB30/6/2011

Andrew McIntyre Visual Arts Breakout 1

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PDF File3,285KB30/6/2011

Andrew McIntyre Arts Marketing is Dead Long Live

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PDF File3,589KB30/6/2011

Bitesize Introduction to EMarketing Training

E-marketing is rapidly becoming one of the most powerful tools any organisation can use to reach its audience.

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PDF File1,587KB21/6/2011

Marketing Marvels

This presentation will teach you how to dedicate the time to think creatively about ideas to improve our campaigns, to attract more visitors, to create a talking point, or to help us reach our target market.

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PDF File3,786KB24/5/2011

Arts About Manchester What is Audience Development

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PPT File624KB1/4/2011

Exploiting the Value of Our Empty Seats

Andrew McIntyre 'Exploiting the Value of Our Empty Seats''

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PDF File164KB1/4/2011

Tomorrows World Today Email Marketing

Tomorrows World Today, Email Marketing (Hans De Krester)

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PPT File18,971KB1/4/2011

Show Me the Money Ecommerce and the Arts

Show Me the Money, E-commerce and the Arts (Hans De Krester)

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PPT File14,733KB1/4/2011

Getting Good Performance from Teams

Getting Good Performance from Teams ( Henderson Alpin)

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PPT File351KB1/4/2011

Essentials of People Management Henderson Alpin

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PPT File156KB1/4/2011

Families and the Arts Audiences London

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PPT File81KB1/4/2011

Andrew McIntyre Audience Focus

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PPT File4,691KB1/4/2011

Putting the Pieces Together Henderson Alpin

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PPT File170KB1/4/2011

Essential Management Skills Henderson Alpin

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PPS File231KB1/4/2011

Effective Email Marketing Hans De Krester

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PPT File6,474KB1/4/2011

Developing Your Online Audience

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PPT File1,962KB1/4/2011
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