Test Drive The Arts NI
Test Drive the Arts NI is Audiences NI’s flagship audience development project, and has been running successfully since February 2010. The project was designed to help organisations increase their audiences by offering the public guest tickets, from unsold capacity. The result is that the Test Driver experiences the very best of what the arts has to offer and is encouraged to return as a paying customer to another event.
For more information on Test Drive the Arts NI, and to find out how your organisation can get involved contact catriona.holmes@audiencesni.com
You can also follow Test Drive The Arts NI on Twitter and Facebook to get all the latest updates as soon as they happen.
Test Drive the Arts NI Statistics:
Participating arts organisations: 75
Successful applications: 4,723
Number of tickets issued: 9,783
Total value of tickets issued: £160,348
Number of performances/events attended: 1290
Art forms included available through project: 12
'This was a great way for me to find out more about Jazz. The concert was great and I wish more people had the opportunity to see it.'
‘I am always planning a trip to the theatre and never quite get around to it. The Test drive tickets gave me the impetus to go and now I am determine to attend more often. I loved the atmosphere, the anticipation, the general sense of everybody enjoying themselves. Thank you for the opportunity.’
‘Excellent. A really enjoyable evening. I’ve never been to an Orchestra performance before and it blew me away. Will definitely go to more of these events in the future.’
Successful Test Drivers
Watch a selection of Test Drivers talk about their experience:
