Recent Research

 

Audience Audit

Based on actual data drawn from key arts organisations across NI with computerised ticketing systems, it reflects real people engaging with real arts organisations, showing who is coming to the arts, how often, how much they’re spending and how this is changing over time.

Audience Tracker

Based on actual data drawn from key arts organisations across NI with computerised ticketing systems, The Audience Tracker shows how audiences are engaging with the arts in general across multiple venues. Looking at frequency of attendance and crossover by venue and artform, it looks to assess the size of the current market for the arts in Northern Ireland and how they behave.

Wall-Chart

Where's your audience? This at a glance wallchart breaks down basic population demographics for Northern Ireland plus information on catchment areas, customer behaviour and statistics on established and new media to help you understand, find and effectively communicate with your audience.

 

E-Marketing

Benchmarking the open and click through rates for more than 50 e-mail campaigns sent out by Audiences NI's members in 2009/10, this report allows you to compare and contrast how your organisation's e-marketing is performing compared to your peers.

 

Digital Review

The Digital Review is our new addition to our annual reports, outlining how the internet and digital media are being used in Northern Ireland currently and what this means for arts organisations looking to engage more using these channels.

To view all Audiences NI reports and reports from other affiliated organisations click here.