Library Resources
Audience NI's on-line library offers a range of reading and resources that will be invaluable to those engaged in audience development and looking for fresh approaches.
If you have documents that you think might be useful for other members, please e-mail them to chris.palmer@audiencesni.com
Right click the 'download' link and select save as to download to your computer.
| Details | Type | Size | Date |
|---|---|---|---|
Wallchart 2012 Audiences NI have released the Wall Chart for 2012 showing where your audience is coming from in 2012. | PDF File | 3,304KB | 16/2/2012 |
Blue Sail Consulting Cultural Tourism Presentation Blue Sail, a destination management and marketing consultancy specialising in tourism and the visitor economy, hosted two interactive workshop sessions as part of our Cultural Tourism Day, giving an understanding of the benefits and opportunities around cultural tourism. | PDF File | 4,206KB | 15/2/2012 |
Heather Maitland Finding and Using Target Markets Find out if you are talking to the right people and not wasting your time and money, this practical workshop saw Heather Maitland challenge participants about their understanding of their audience. She looked at practical steps to improve customer segmentation and audience development and explored how to segment your existing and potential audiences, visitors and participants so you can communicate with them more persuasively. | PDF File | 5,652KB | 13/12/2011 |
Tim Baker Price is Right Training Presentation Tim Baker, leading international expert on ticket pricing for cultural organisations, presented a thought-provoking session exploring how a sophisticated pricing strategy can be used to achieve multiple objectives, including cutting-edge practice from US clients and the latest thinking on pricing psychology derived from behavioural economics. | PDF File | 1,735KB | 30/11/2011 |
Creating Futures Arts and Business The Arts & Business Northern Ireland Creating Futures programme is a new initiative for the cultural sector supported by the Arts Council of Northern Ireland (ACNI), and will be delivered by the Ulster Business School at the University of Ulster. | PDF File | 758KB | 22/11/2011 |
Frank McKee Marketing for New and Non Marketers Frank McKee presents Marketing for New and Non Marketers at the training day on 8th November 2011. | WinRAR ZIP archive | 1,482KB | 9/11/2011 |
Digital Marketing Social Media Presentation Social Media presentation by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day. | PDF File | 3,437KB | 28/10/2011 |
Digital Marketing Search Engine Optimisation Search Engine Marketing Training presentated by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day. | PDF File | 625KB | 28/10/2011 |
Digital Marketing Introduction to Digital Market An introduction to the topics presentated by Adrian Feane from the Digital Marketing Institute on the Digital Marketing Day. | PDF File | 512KB | 28/10/2011 |
Introduction to Marketing and Fundraising Christine Adams training presentation on an Introduction to Marketing as part of the training session in association with Arts and Business. | PDF File | 1,442KB | 10/10/2011 |
Ulster Orchestra Case Study | PDF File | 1,198KB | 22/9/2011 |
Customer Relationship Management Training Document | PDF File | 1,883KB | 22/9/2011 |
AMA Training Social Media for Press and PR A practical workshop to provide you with the techniques, processes knowledge and skills required to harness the potential of social media within your press and pr strategy. | PDF File | 6,565KB | 16/9/2011 |
Audiences NI Training Programme Audiences NI has been a leading provider of training and continuing professional development to the arts and cultural sector in Northern Ireland for the past five years and continues to deliver the highest quality of training and events, aimed at a wide range of staff from CEO and Senior level to Marketing and Box Office. | PDF File | 894KB | 19/8/2011 |
Mosaic Northern Ireland EHandbook Mosaic Northern Ireland is a sophisticated classifications system that breaks down NI consumers into 9 groups and 36 types using the most up-to-date census data and lifestyle surveys available, and locates them geographically. | PDF File | 5,475KB | 11/8/2011 |
My Emma At a Glance | PDF File | 631KB | 26/7/2011 |
Audience Review 2011 Now in our third year of reporting at a sector level, the Audience Review brings together for the first time the findings of our Audience Audit and Audience Tracker into one single report, providing a wide-ranging source of statistics on the market for the arts in Northern Ireland and how customers are behaving. | PDF File | 6,514KB | 5/7/2011 |
Bitesize Introduction to EMarketing Training E-marketing is rapidly becoming one of the most powerful tools any organisation can use to reach its audience. | PDF File | 1,587KB | 21/6/2011 |
Guide To Services Guide to the services provided by Audiences NI | PDF File | 7,188KB | 2/6/2011 |
Marketing Marvels This presentation will teach you how to dedicate the time to think creatively about ideas to improve our campaigns, to attract more visitors, to create a talking point, or to help us reach our target market. | PDF File | 3,786KB | 24/5/2011 |
Interculturalism Report Funded by the Interculturalism Fund from the Community Relations Council and the Arts Council of Northern Ireland, this report explores the barriers to access to the arts experienced by the Chinese and Indian communities resident in Northern Ireland, and to Inter-Cultural arts engagement. | PDF File | 1,095KB | 5/4/2011 |
Retain Gain Project Audience Loyalty In NI The initial findings from Katy Raine's Audience Loyalty healthcheck in 2007 and 2008, as presented at the Audiences NI AGM in September 2008. | PDF File | 213KB | 5/4/2011 |
Understanding the Audience For Opera In NI Commissioned by the Arts Council of Northern Ireland, this report combined data on audiences for opera in Northern Ireland to look at who likes to attend opera events and where they come from. | PDF File | 4,895KB | 5/4/2011 |
The Audience Audit Belfast Commissioned by the MAC, the Audience Audit Belfast used the template of Audiences NI's Audience Audit report and applied it to Belfast based arts organisations over a three year period. | PDF File | 682KB | 5/4/2011 |
EMarketing Benchmark 200910 Benchmarking the open and click through rates for more than 50 e-mail campaigns sent out by Audiences NI's members in 2009/10, this report allows you to compare and contrast how your organisation's e-marketing is performing compared to your peers. | PDF File | 1,863KB | 5/4/2011 |
Knowing Your Audience For Dance For the first time, Knowing Your Audience for Dance provides an in-depth understanding of who attends dance in Northern Ireland and how these customers are engaging with the artform. The report includes dance performances and related events from the majority of the main ticketed festivals and arts venues across Northern Ireland over the last three years, and is the first artform specific report to analyse customer behaviour at this level of detail in Northern Ireland. | PDF File | 5,870KB | 5/4/2011 |
Audiences Wallchart Where's your audience? This at a glance wallchart breaks down basic population demographics for Northern Ireland plus information on catchment areas, customer behaviour and statistics on established and new media to help you understand, find and effectively communicate with your audience. | PDF File | 1,545KB | 5/4/2011 |
Young at Art Using Online Surveys How Young at Art used an on-line survey to test the success of a promotional campaign for their Belfast Children’s Festival. | DOC File | 29KB | 5/4/2011 |
Weekend Parents Cambridgeshire County Council How Cambridgeshire Council developed an audience from divorced and separated families who only see their children at weekends through ceramics workshops at Babylon Gallery, Ely. | PDF File | 396KB | 5/4/2011 |
The New Mousetrap Foundation Programme How Mousetrap Foundation expanded its work promoting West End Theatre to young people and their families. | DOC File | 31KB | 5/4/2011 |
Sure Start and Oakengates Theatre How Oakengates Theatre worked with the Sure Start programme to identify and overcome barriers to arts attendance for families living in Lawley. | DOC File | 34KB | 5/4/2011 |
Sunderland Empire How Sunderland Empire Theatre increased opera audiences, especially among young people and rural audiences. | DOC File | 32KB | 5/4/2011 |
Soundwork Eastern Orchestra Board How the Eastern Orchestra Board brought orchestral music into the workplace, investigating how relationship marketing can be used to develop a new audience for classical music. | DOC File | 32KB | 5/4/2011 |
Sainsburys Checkout Theatre How the Theatre Generation Company used touring work to persuade families and young people that theatre is an enjoyable and accessbile leisure option. | DOC File | 31KB | 5/4/2011 |
Oscar Wilde Stories Classic Childrens Concerts Development of a classical music concert for families and young people based on Channel 4’s animated film Oscar Wilde Stories. | DOC File | 31KB | 5/4/2011 |
On The Buses Audiences Yorkshire How Audiences Yorkshire encouraged gallery visits, in particular to families and young people through providing buses to galleries in the West Yorkshire area. | DOC File | 31KB | 5/4/2011 |
Old Museum Arts Centre Marketing How Audiences NI helped OMAC to develop video marketing for forthcoming shows. | DOC File | 27KB | 5/4/2011 |
Masquerade International Theatre Exchange How (i) tex developed foreign language drama performances for family audiences and new audiences in the UK. | DOC File | 32KB | 5/4/2011 |
Lyric Theatre Using EMarketing to Sell Tickets How the Lyric Theatre significantly increased ticket sales through an e-marketing campaign. | DOC File | 28KB | 5/4/2011 |
Heroes Castlefield Gallery How Castlefield Gallery developed stronger links with children and families from the Hulme and Moss side areas of Manchester. | DOC File | 31KB | 5/4/2011 |
Frogs Nottingham Playhouse How Nottingham Playhouse used new drama, based on a classic text to support audience development in the 10–14 years old age bracket. | DOC File | 43KB | 5/4/2011 |
Blackfriars Arts Centre How Blackfriars Arts Centre developed family audiences through improving the physical aspects of the venue, research and family friendly music events. | DOC File | 51KB | 5/4/2011 |
Bite The Mango Film Festival How Bradford Film built attendance for African and Asian cinema throughout the year beyond the time-span of the annual Bite the Mango Film Festival. | DOC File | 54KB | 5/4/2011 |
Belfast Film Festival using OnLine Surveys How the Belfast Film Festival used an on-line survey to ascertain customer booking preferences and re-allocate box office staffing resources. | DOC File | 29KB | 5/4/2011 |
Barbican Beacon Programme How the Barbican Centre developed new ways to communicate with families from the Centre’s inner city boroughs. | DOC File | 35KB | 5/4/2011 |
Arts About Manchester What is Audience Development | PPT File | 624KB | 5/4/2011 |
Exploiting the Value of Our Empty Seats Andrew McIntyre 'Exploiting the Value of Our Empty Seats'' | PDF File | 164KB | 5/4/2011 |
Tomorrows World Today Email Marketing Tomorrows World Today, Email Marketing (Hans De Krester) | PPT File | 18,971KB | 5/4/2011 |
Show Me the Money Ecommerce and the Arts Show Me the Money, E-commerce and the Arts (Hans De Krester) | PPT File | 14,733KB | 5/4/2011 |
Getting Good Performance from Teams Getting Good Performance from Teams ( Henderson Alpin) | PPT File | 351KB | 5/4/2011 |
Essentials of People Management Henderson Alpin | PPT File | 156KB | 5/4/2011 |
Families and the Arts Audiences London | PPT File | 81KB | 4/4/2011 |
Andrew McIntyre Audience Focus | PPT File | 4,691KB | 4/4/2011 |
Putting the Pieces Together Henderson Alpin | PPT File | 170KB | 4/4/2011 |
Essential Management Skills Henderson Alpin | PPS File | 231KB | 4/4/2011 |
Effective Email Marketing Hans De Krester | PPT File | 6,474KB | 4/4/2011 |
Developing Your Online Audience | PPT File | 1,962KB | 4/4/2011 |
BT 9 Report In a random sample of the databases of 5 Belfast-based arts organisations of various sizes Audiences NI discovered that, on average, 10% of each organisation's attenders live in the Belfast Postal District of BT9. | PDF File | 717KB | 1/4/2011 |
Interculturalism Report Based on extensive research, Audiences NI's Intercultural Engagement Report pinpoints barriers to attendance experienced by both the Chinese and Indian communities. | PDF File | 1,134KB | 1/4/2011 |
Manifesto Audiences NI Manifesto | PDF File | 2,080KB | 1/4/2011 |
Hannah Nicklin Social and New Media | PDF File | 1,459KB | 30/3/2011 |
Kate Farmery Manchester Museums | PDF File | 3,815KB | 30/3/2011 |
Susie McCullough Marketing Northern Ireland | PDF File | 4,307KB | 30/3/2011 |
Avril Scott Visual Arts Breakout 2 | PDF File | 565KB | 30/3/2011 |
Andrew McIntyre Visual Arts Breakout 1 | PDF File | 3,285KB | 30/3/2011 |
Andrew McIntyre Arts Marketing is Dead Long Live | PDF File | 3,589KB | 30/3/2011 |
Katy Beale The New Consumption of Culture Part 2 | PDF File | 3,337KB | 1/3/2011 |
Katy Beale The New Consumption of Culture Part 1 | PDF File | 2,235KB | 1/3/2011 |
The Audience Audit 2009 | PDF File | 4,535KB | 30/6/2009 |
| File currently unavailable | File Removed | KB | 30/12/1899 |
The Audience Tracker 2009 | PDF File | 2,510KB | 29/5/2009 |
