Building Your Brand Equity

Consultant Chris Denton will host a workshop focused on helping you develop your brand message and a successful positioning strategy, enabling you to communicate with your audiences and stakeholders more effectively.

Chris will explore best practice with regard to branding for arts organisations drawing on his experiences in developing brands for cultural organisations around the world.

Getting your branding and positioning right can have a huge impact on your organisation’s ability to develop audiences, visitors, income and stakeholder support.  In times of rapid change, developing a brand which resonates with people and stands out as relevant and inspiring is crucial to remaining a significant part of your community or target market.

Packed with fascinating case studies from arts organisations across the world, Chris will share his considerable experience in developing a brand or brand portfolio and will introduce a tried-and-tested process for revitalising your own organisation’s brand.

The session will provide you with the knowledge of how to develop a successful and relevant branding approach for your organisation.

Information: 9.30am – 5pm, 24th February 2012, Crescent Arts Centre, Belfast.

Member availability: Included in Network, Knowledge and Insight packages.  £175 for all others.

Booking: Email Catriona.holmes@audiencesni.com or call 028 9043 6487