The Theatrical Management Association (TMA) London, in conjunction with Audiences NI, delivered the Druidstone residential arts marketing course for the first time in Northern Ireland during April of 2007.

Druidstone NI was a seven-day residential course, designed to provide those working in arts marketing with intensive professional development in the essential skills of arts marketing. It has run for 23 years in Wales and has achieved international recognition as a unique training opportunity.

A total of 13 staff involved in Arts Marketing from across Northern Ireland attended the course which ran from 20-27 April in Rubane House, Kircubbin, County Down. The participants took part in a series of lectures and tutorials, covering marketing planning and principles as well as practical marketing 'tools' such as copywriting, e-marketing and press and public relations.

Feed-back from all the course participants was extremely positive. Read Druidstone participant feed-back.