Audiences NI collect and collate on a daily basis information on ticket sales gathered by box office systems across Northern Ireland. Already we have stored information relating to nearly 28 million ticket sales.

Vital Statistics is the online data analysis tool which is used to collect this bank of information and analyse sales across a wide range of art forms. We can then use this information to better understand how customers behave on a regional basis.

For more information on Vital Statistics contact chris.palmer@audiencesni.com.