Most organisations already have lots of information about audiences on their data-base or box office systems. An analysis of your customer information, enhanced with other data sources like Mosaic NI, Vital Statistics and the NI Census can help you make key decisions about your organisation.

Benefits of Data Analysis

• Allows you to judge the success of your current marketing, projects or events.
• Enables you to communicate more effectively with your existing audience, encouraging them to come more often or try new work.
• Helps you develop a marketing strategy.
• Identifies new potential audiences.
• Allows you to target your existing marketing budget more efficiently.
• Can support your need for increased marketing resources.
• Informs decisions on strategic issues like staffing and programming.
• Supports sponsorship and funding proposals.
• Identifies areas for collaboration with other arts organisations.

If you’re interested in finding out how we can help you with any of the above, contact chris.palmer@audiencesni or alice.jackson@audiencesni.com.