Upcoming Release of Audiences NI Wall Chart for 2012

After the success of our 2011 Wall Chart, Audiences NI will be releasing the 2012 chart showing where your audience is coming from in 2012.

The chart will show that Northern Ireland ranks 7th out of the 12 UK regions for average weekly household spend on recreation and culture between 2008 and 2010 with a weekly spend of £56.30, that 66% of bookers each year only attend one show per year and that Test Drive The Arts NI is a quick and successful way of bringing new audiences into your organisation.

Social Networking has been shown to allow organisations to have an ongoing dialogue with their customers and helps generate word of mouth.

The research has shown that 47% of adults (aged 16+) in Northern Ireland use a social networking site.

Facebook remains the dominant force in social networking in the UK. 91% of time spent on social networks in the UK is on Facebook, with six times as many visits to Facebook in April 2011 as its nearest rival Twitter.

Audiences NI will be forwarding a wall chart to all of our members at the end of January.