Audiences NI Audience Review 2011 is released

Audience NI have released the Audience Review for 2011. 

This new report combines the information previously found in our Audience Audit and Audience Tracker into one single report and now provides a comprehensive look at the statistics for the arts in Northern Ireland and how customers are behaving.

The report covers the period 1 January 2010 to 31 December 2010, a full calendar year of arts attendance, and is an indepth study into the minimum levels of arts attendance within NI.

The Audience Review is based on box office data which is taken from 25 different arts organisations across the province which are connected to Vital Statistics, the analytics software used by Audiences NI.  Both Audience NI members and non members took part in the report however only those arts organisations using computerised systems could be included.

Download your copy of the Audience Review