Arco Play A Part At Test Drive The Arts NI Roadshow With U105
Test Drive the Arts NI have held their first U105 Roadshow with Arco String Quartet at Bow Street Mall helping to promote the Test Drive the Arts NI brand to new subscribers.
The Roadshow took place at Bow Street Mall, Lisburn on 7th January and was a complete success with shoppers who seemed delighted by Arco’s very modern take on chart music played on classical instruments.
The Roadshows are currently promoting Test Drive the Arts NI and our official media partner U105 and will be running until March in various locations throughout the province.
“We are delighted to have U105 on board as our official Media Partner for Test Drive the Arts NI” says Audiences NI CEO Steven Hadley “The project is now entering its second year and is going from strength to strength with the help of both U105 and Arts and Business. The Arco String Quartet have been a wonderful new way to promote Test Drive to new subscribers by playing modern music on classical instruments at our Roadshows.”
Arco String Quartet is one of the country's leading professional and vibrant string quartets, with a repertoire list which mixes classical favourites with easy listening music, jazz classics and pop covers which include Lady Gaga, Snow Patrol and Coldplay.
You can listen to some of Arco’s classical take on modern chart toppers at http://www.arcoquartet.co.uk/hear.php.
The next U105 Roadshow will take place in Victoria Square, Belfast on 18th February 2012 from 12.00 until 15.00. You can come along and support Test Drive the Arts NI, U105 and listen to some great music from Arco String Quartet while you are there.
