AMA Retreats 2012
AMA retreats are marketing leadership programmes specifically designed for arts professionals working in marketing and audience development.
The AMA strongly believes that in order for the arts and cultural sector to thrive in today’s challenging and fast-moving environment, it needs to develop leaders and senior managers who are equipped with an understanding of how to bring art and audiences together.
This programme focuses on providing the leadership, management, and strategic skills required to develop holistic thinking within arts organisations – across the business plan, artistic policy, marketing / audience development / public engagement strategies, and digital strategies.
The AMA retreats operate at three different levels:
Level one - for senior officers and new managers
Level two - for managers
Level three - for heads of department and directors
Each AMA retreat:
- Starts with an exploration of the analytical tools required at that level to develop effective strategic options and to inform the selection of future direction.
- Explores these tools via discussion with guest contributors to help relate the theory to the arts and cultural sector; discussion within peer reflection sets to relate the theory to the context of the individuals' own organisations; and a group exercise to immediately put the new techniques and skills into practice with a real-life case study scenario.
- Builds on this analytical approach with presentations, articles, discussions and debates on current thinking and best practice.
- Offers a number of interactive workshops to build skills and knowledge of how to apply the theory to their own situations.
- Offers participants the chance to work on a one-to-one basis in the 12 months following the training with accredited executive coaches. These sessions will help participants to overcome barriers to implementing the findings in their own organisations and will help them to reflect on and plan their own personal development beyond the three-day residential.
Find out more about about the AMA Retreats
