The following is a collection of reports, as well as some useful articles and essays – tapping into a range of areas associated with audience development, including staff management and budgeting.

A Practical Guide to Developing and Managing Websites
Commissioned by Arts Council of England and written by Roger Tomlinson and Vicki Allpress. (32 pages)

A Short Glossary of Financial Terms
Created by South West Arts Marketing in August 2000 to help managers working in the arts with financial planning and monitoring. (6 pages)

ACE Area Profile Reports and Catchment Area Analysis
Arts Council of England August 2006 – description of what area profile reports and catchment area analyses are and how they can be used in audience development. (22 pages)

Data Ownership Guidelines
Joint Report by Arts Councils of Northern Ireland, Wales, Scotland and England September 2005 - Conclusions and Recommendations. (39 pages)

ACE Family Friendliness
Arts Council of England audit of recent research and recommendations for the development of family audiences in the arts. (52 Pages)

ACE Report Communication and Audience Development
A report highlighting communication and promotional tools taken from Arts Council England’s New Audiences Programme. (16 pages)

An A-Z of Commonly Used Terms Relating to Box Office and Audience Data
Produced by Stephen Cashman for Audience Data UK (249 pages)

Andrew McIntyre The Golden Rules of Persuasive Copywriting
Distilled by MORRIS HARGREAVES McINTYRE from over 40 focus groups. (1 page).

ANI Profile Report on BT9 Postal Sector
Audiences NI Report into predominance of Audiences in the BT9 postal sector of Belfast. (6 pages)

Budgets and Budgeting
A tool for financial planning developed by South West Arts Marketing April 2002. (15 pages)

Data Protection Act 1998 Legal Guidance
Reference document for data controllers prepared by the Government’s Data Commissioner. (105 pages)

Effective Management 'Walking the Tight Rope'
Prepared by the Theatrical Management Association (TMA) for a course delivered in January 2007 (6 pages)

FULL HOUSE: Turning Data into Audiences
Two chapter excerpt of the book written by Roger Tomlinson and Tim Roberts for the Australia Council for the Arts and Creative New Zealand.
http://www.artsoz.com.au/FH_Comments.htm

Just How Frequent is Loyal
Article by Tim Baker taken from Arts Professional Issue 4 January 2002. (2 pages)

Monitoring and Evaluation Hand-Out
Using monitoring and evaluation in the development of market research. Commissioned by South West Arts Marketing. (7 pages)

'Move on Up' How Test Drive and Teleprompt Develop Audiences
Prepared by Andrew McIntyre and Helen Dunnett (9 pages)

Oh Customer Where Art Thou
Essay by Stephen Brown, School of Marketing, Entrepreneurship & Strategy, University of Ulster describing modern forms of marketing aimed at a more sophisticated customers. (26 pages)

Presenting and Using Data to Support Strategic Planning
South West Arts Marketing, April 2000 (26 pages)

SAC Audience Development Strategy 2004
Scottish Arts Council 2004-2007 (20 pages)

SAC Family Friendly Guidelines
Produced by Imaginate and funded by the Scottish Arts Council. (6 pages)

SAC Sharing the Spotlight
A report for the Scottish Arts Council on increasing access and participation in the arts for Scotland’s minority ethnic population. February 2003 (96 pages)

Stop Re-Inventing the Wheel
A guide to what is already known about developing audiences for Classical Music. Produced by Tim Baker for Association of British Orchestras. (88 pages).

Strategic Marketing Planning
Produced in April 2002 by South West Arts Marketing for artists and organisations working on very low budgets. (31 pages).

Subscription Schemes
Article on subscription schemes by Baker Richards published in Arts Professional Issue 18 28 th January 2002. (2 pages)

Ten Things That Cost Nothing
A list of audience development and marketing exercises that can be done free, or for next to nothing! Prepared by South West Arts Marketing 2000. (4 pages).

The Use of Classifiers in the Arts
Report by Peter Verwey for Audience Data UK 2005. (68 pages)

Thinking Big
The conceptual background to strategy, marketing and planning by Stephen Cashman, February 2003

Thirst for Knowledge Main Report
A report for the Arts Council of England, Scottish Arts Council and Arts Council of Wales on audience data in the arts. By Catalyst Arts November 2003.

Thirst for Knowledge Appendix

Walkups, Advance Bookers & Non-Bookers
A study commissioned by the Arts Councils of England, Northern Ireland, Scotland and Wales by Tina Neill and Eric Orme March 2006