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Case Studies

Barbican Beacon Programme
How the Barbican Centre developed new ways to communicate with families from the Centre’s inner city boroughs.

Belfast Film Festival using On-Line Surveys
How the Belfast Film Festival used an on-line survey to ascertain customer booking preferences and re-allocate box office staffing resources.

Bite The Mango Film Festival
How Bradford Film built attendance for African and Asian cinema throughout the year beyond the time-span of the annual Bite the Mango Film Festival.

Blackfriars Arts Centre
How Blackfriars Arts Centre developed family audiences through improving the physical aspects of the venue, research and family friendly music events.

Frogs, Nottingham Playhouse
How Nottingham Playhouse used new drama, based on a classic text to support audience development in the 10–14 years old age bracket.

Heroes, Castlefield Gallery
How Castlefield Gallery developed stronger links with children and families from the Hulme and Moss side areas of Manchester.

Lyric Theatre Using E-Marketing to Sell Tickets
How the Lyric Theatre significantly increased ticket sales through an e-marketing campaign.

Masquerade, International Theatre Exchange
How (i) tex developed foreign language drama performances for family audiences and new audiences in the UK.

Old Museum Arts Centre Marketing with Video Trailers
How Audiences NI helped OMAC to develop video marketing for forthcoming shows.

On The Buses, Audiences Yorkshire
How Audiences Yorkshire encouraged gallery visits, in particular to families and young people through providing buses to galleries in the West Yorkshire area.

Oscar Wilde Stories, Classic Children's Concerts
Development of a classical music concert for families and young people based on Channel 4’s animated film Oscar Wilde Stories.

Sainsbury's Checkout Theatre, Theatre Generation Company
How the Theatre Generation Company used touring work to persuade families and young people that theatre is an enjoyable and accessbile leisure option.

Soundwork, Eastern Orchestra Board
How the Eastern Orchestra Board brought orchestral music into the workplace, investigating how relationship marketing can be used to develop a new audience for classical music.

Sunderland Empire
How Sunderland Empire Theatre increased opera audiences, especially among young people and rural audiences.

Sure Start and Oakengates Theatre
How Oakengates Theatre worked with the Sure Start programme to identify and overcome barriers to arts attendance for families living in Lawley.

The New Mousetrap Foundation Programme
How Mousetrap Foundation expanded its work promoting West End Theatre to young people and their families.

Weekend Parents, Cambridgeshire County Council
How Cambridgeshire Council developed an audience from divorced and separated families who only see their children at weekends through ceramics workshops at Babylon Gallery, Ely.

Young at Art Using Online Surveys
How Young at Art used an on-line survey to test the success of a promotional campaign for their Belfast Children’s Festival.

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Presentations

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Reports

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Arts Council of Northern Ireland Culture Northern Ireland