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Audiences NI Reports

See also: The Audience Audit , The Audience Tracker


E-Marketing Benchmark 2009/10

Benchmarking the open and click through rates for more than 50 e-mail campaigns sent out by Audiences NI's members in 2009/10, this report allows you to compare and contrast how your organisation's e-marketing is performing compared to your peers.

To view the E-Marketing Benchmark report onscreen, click on the image below.

Download the E-marketing Benchmark for 09-10 >


The Audience Audit Belfast

Commissioned by the MAC, the Audience Audit Belfast used the template of Audiences NI's Audience Audit report and applied it to Belfast based arts organisations over a three year peiod. 

To view the Audience Audit Belfast onscreen, click on the image below.

Download the Audience Audit Belfast >


Understanding the Audience For Opera In Northern Ireland

Commissioned by the Arts Council of Northern Ireland, this report combined data on audiences for opera in Northern Ireland to look at who likes to attend opera events and where they come from. 

To view the Opera Report onscreen, click on the image below.



Download the Opera Report >


Retain & Gain Project: Audience Loyalty In NI

The initial findings from Katy Raine's Audience Loyalty healthcheck in 2007 and 2008, as presented at the Audiences NI AGM in September 2008.

To view the Retain & Gain Summary onscreen, click on the image below.

Download the Retain & Gain Summary >


Barriers to access to the arts and to intercultural arts engagement as experienced by the Chinese and Indian communities in Northern Ireland

Funded by the Interculturalism Fund from the Community Relations Council and the Arts Council of Northern Ireland, this report explores the barriers to access to the arts experienced by the Chinese and Indian communities resident in Northern Ireland, and to Inter-Cultural arts engagement.

To view the Interculturalism Report onscreen, click on the image below.

Download the Interculturalism Report >



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