Base Camp will give organisations baseline statistics to make more data driven and audience focused decisions. They will not be about individual organisations – but will have practical information about particular audience groups or more general stats on your geographical area.
This annual report offers a great introduction to how audiences across Northern Ireland are behaving, and what we can deduce from that.
It shows who is coming, how often, how much they are spending and how this is changing over time.
These practical sheets will give you some insight into specific audience types you might be wanting to target. We are starting with 4, but will increase the library over time.
These factsheets cover key statistics but also look at barriers to these groups, and how to get past them.